knowmad mood strengthens its SAP, Salesforce and Veeva capabilities through the acquisition of MuniConS in Germany

• The transaction consolidates the Group’s presence in the European market and strengthens its capabilities in enterprise and customer engagement solutions based on SAP, Salesforce and Veeva.

knowmad mood, a leading multinational technology company in digital transformation solutions, has announced the acquisition of MuniConS, a German company specialised in enterprise solutions, automation in sales, service, and marketing as well as cloud transformation, with extensive experience in highly specialised sectors such as Manufacturing, Insurance and Life Sciences.

With this transaction, knowmad mood strengthens its position in the German market and continues advancing its international growth strategy, consolidating its presence in Europe while expanding its capabilities in key areas such as customer engagement and business process optimisation, working alongside global leaders such as SAP, Salesforce and Veeva.

The incorporation of MuniConS represents a further step in the Group’s strategy of combining specialisation, local proximity and global reach, strengthening a value proposition focused on delivering high-impact technology solutions for complex and highly regulated organisations.

MuniConS: Specialisation and Industry Expertise

Headquartered in Germany and founded in 2006, MuniConS, which has a team of more than 60 professionals, has established itself as a company specialised in the development and implementation of solutions aimed at the digitalisation and optimisation of commercial and operational processes, with a particular focus on SAP, Salesforce and Veeva platforms. In 2025, MuniConS generated revenues of €6.4 million and achieved an EBITDA margin above 10%.

The company has extensive experience in implementing leading solutions such as SAP SPM (Sales Performance Management), Salesforce and Veeva, supporting international organisations across sectors including manufacturing, insurance, life sciences, telecoms, utilities and retail in improving business processes and evolving operating models.

MuniConS also has a strong track record of projects delivered in Spain for companies such as Santalucía in the insurance sector and Vodafone in telecoms.

The company also operates a subsidiary in India, where it has developed a specialised SAP knowledge and capability hub, further strengthening its international delivery capacity and technological expertise.

One of MuniConS’ key areas of expertise is the life sciences sector, where it has developed specific capabilities to address the technological, regulatory and operational challenges faced by pharmaceutical companies and highly specialised healthcare organisations.

The transaction enables knowmad mood to further expand its ability to provide end-to-end solutions, combining industry expertise, technological excellence and client proximity across strategic markets.

“The incorporation of MuniConS marks an important step in our international consolidation strategy and further strengthens our presence in the German market, where we continue to grow through a model based on specialisation, client proximity and delivery excellence. Their expertise in enterprise solutions and experience in highly specialised sectors such as Manufacturing, Insurance and Life Sciences perfectly complement our capabilities and enable us to continue expanding the value we deliver to our clients,” said José Manuel Rufino, Chairman and CEO of knowmad mood.

On behalf of MuniConS, Rolf Pollmeier, Co-Founder & Managing Director, stated: “Over nearly two decades, MuniConS has evolved from a specialised consulting company into a recognised transformation and implementation partner with strong expertise in SAP, Salesforce and Veeva solutions. We are extremely proud of what our team has achieved, the trusted relationships we have built with customers and partners, and the international footprint we have established over the years. This milestone reflects the commitment, expertise and entrepreneurial spirit of our employees, customers and partners, and we sincerely thank them for being part of the MuniConS journey.”

Along the same lines, Mehmet Pamukci, Managing Director, added: “From our first discussions, it became clear that knowmad mood and MuniConS share a common vision for growth, innovation and customer success. By joining forces, we create new opportunities to expand our capabilities, strengthen our international reach and deliver even greater value to our customers. We are particularly excited about combining the strengths of both organisations, creating new development opportunities for our people and contributing our expertise and entrepreneurial mindset to the continued success of the Group. Together, we see a strong platform for sustainable growth and long-term success in our core markets.”

International Consolidation and Sustained Growth

The acquisition of MuniConS forms part of knowmad mood’s international growth and consolidation strategy, through which the Group has significantly strengthened its European presence in recent years by integrating highly complementary specialist companies.

In Germany, the Group already had a presence following the acquisition of ASERVO Software in 2024, a company specialised in technology services and digital transformation. The incorporation of MuniConS now expands its capabilities, strengthens proximity to the German market and accelerates the Group’s development in one of Europe’s most important business regions.

The transaction follows other recent acquisitions carried out by the company, including Vanture ESS in the SAP and Odoo space and BUZZ Marketing Networks in digital creativity and customer experience, both in 2025, reinforcing a strategy built around a multi-specialist group with complementary capabilities and an international vision.

knowmad mood continues its strong growth trajectory

knowmad mood closed 2025 with audited consolidated revenues of €270.1 million and continues to make progress towards the goals set out in its 2025–2028 Strategic Plan, which targets revenues of €550 million and normalised EBITDA of €48 million by 2028.

The company currently employs more than 3,000 professionals and has an international presence across Europe, the United States, Mexico and Latin America, combining global capabilities with local proximity, technological excellence and pragmatic innovation driven by AI.

Transaction Details

The acquisition price for 100% of MuniConS’ share capital amounts to €5 million in fixed consideration, with an additional incentive agreed should the company successfully achieve an ambitious business plan during 2026, 2027 and 2028.

This transaction represents another step forward in knowmad mood’s growth strategy, aimed at creating value for shareholders through advanced technology solutions and a differentiated approach.