The strategic use of artificial intelligence in digital marketing represents an opportunity for Spanish businesses and allows them to align their innovation with the standards that will set the course of the European market. AI is driving an evolution of digital marketing towards more...

14/05/2025

With the loss of information that we have due to the dependence on third party cookies, the challenge today is to focus on own data or first party cookies and on the smart segmentation of audiences that allow us to define marketing actions and feed...

23/06/2021